Why was Elon Musk’s acquisition of Twitter such a tortuous saga? | FT Due Diligence

Along with his wealth, Elon Musk is renowned for his eccentricity, a character trait that came to the fore during his tortuous $44bn takeover of Twitter. As the FT’s Ortenca Aliaj explains, the deal not only turned Musk into one of the world’s most powerful media figures, it also solidified his reputation as a mercurial billionaire whose defining characteristic is unpredictability.

#twitter #elonmusk #socialmedia

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